Stand far enough back that the whole damaged area is in the frame, including a bit of the surrounding wall or ceiling. A crop of only the center of the hole makes size and texture harder to judge.
Take the photo in even light. Turn on the room lights and avoid a heavy flash that washes out the surface. If the hole is high on a wall, a second photo from farther away helps show height and access.

A nearby outlet, switch plate, or door frame in the shot can help with scale. You do not need a tape measure in every photo, but a clear sense of size leads to a better quote.
The instant quote is an approximation from the photo and the answers you give. If the real damage, texture, or access is different on site, the final price can change. A clear photo is the fastest way to keep that gap small.
| What you show | Why it helps |
|---|---|
| Full hole plus surrounding wall | Size and texture |
| Even lighting | Edge of the break |
| A second wider shot | Height and access |
No. A nearby switch plate, outlet, or door frame is enough for scale. A tape measure can help on large or odd-shaped damage, but it is not required.
Start with one clear photo of the whole hole. Add a closer shot if the edge or texture is hard to see in the first picture.